A leading stationery company was having difficulties in interpreting their data generated from their distributors. They needed Visual Analysis to process all the data into a visual language in order to be able to see the bigger picture. Download this use case to see how they utilized Exastax Parcell Location Analytics and Visualization Platform to […]
The ever-growing usage of mobile phones and the constantly rising screen time provides marketers with more and more data for decision making. Location is one of the key pillars on which marketers build their digital marketing and offline campaigns. Plotted on the map this data is often referred to as Spatial or Geospatial Data. Spatial data can be […]
In the era of Big Data, we are familiarising ourselves with a lot of new terms such as Business Intelligence (BI), Geographical Information Systems (GIS) and Geospatial Data which provide the main basis for Location Intelligence (LI). According to Forbes, 80% of the data in a given organization has a location component. Layered on a map this data […]
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